Search intent is the purpose behind a query, or the why behind a user’s search. Click your target keyword (or a keyword you want to explore in more detail) to open Semrush’s Keyword Overview tool. Use the metrics to find keywords with the best potential for your business. The “Position” column shows your average ranking over the selected time period. On mobile, pages are less obvious because Google uses infinite scrolling. In other words, it automatically loads more results when you reach the bottom.
- Is it informational, transactional, navigational, or commercial?
- So, double-check that all your business details, like contact details, business hours, and address, are correct and complete.
- You can also check out what the competition is writing by searching Google for your keyword.
If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. The higher your business ranks, the more likely customers are to find and choose you. Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store. You probably pulled out your phone, searched for “best coffee shop near me,” and clicked on one of the top results in Google Maps. This is something that I’ve been doing for over twenty years.
To verify that the markup was added correctly, use Google’s Structured Data Testing tool. Click this, and you’ll see options to toggle VideoObject markup on or off, and to add attributes. Now, whenever you’re editing a post or page, BHS Links there should be an option to “Modify current schema” at the bottom of the editor.
You can enter your target keywords and see how well your pages rank. This information is vital for understanding where to focus your SEO efforts and for optimizing your content strategy. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking. Google Posts appear in your business listing, so posting consistently helps keep your profile fresh and engaging. Include high-quality images, a clear call to action, and relevant local keywords to drum up business for these one-off events.
Exploring Add-ons and Scripts for Advanced Ranking
This tool analyzes the current top-performing pages for your targeted keywords and pinpoints where they fall short. Check out top-ranking content on the SERP to see what you’re up against. And look for weaknesses or opportunities you can capitalize on. In the following sections, you’ll learn how to target your chosen keywords effectively. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation.
The Google SEO Guide to Keyword Research
So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later). While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.
To test this theory, we ran a subset of domains from our data set through Alexa to determine site-wide time on site. We then looked to see if there was any correlation between time on site and first page Google rankings. Finally, a long URL tends to point to a page that’s several clicks from the homepage. That usually means that there’s less authority flowing to that page.
When to Leverage White Label Link Building Services: Boost Your Business!
I was juggling multiple SEO tasks, and I needed a quick, no-fuss solution to see where my site was showing up in the search results. If you need effective SEO solutions, explore the best website rank finder tools recommended for speed and simplicity. Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. The Q&A section on your GBP allows potential customers to ask questions about your business directly in search results. Once those questions are asked, you or other customers are free to answer those questions.