Compared to other SEO tools, Screaming Frog digs deeper into your website’s on-page and technical structure. The most comprehensive website for teaching the fundamentals of search engine optimization. While SEO requires more time and energy to drive traffic, paid SEO Anomaly search can quickly generate results. Allocate part of your budget towards testing these campaigns before using insights gained to modify and enhance your SEO plan. An in-depth audit examines all aspects of your website, from technical infrastructure to content strategy and backlink profile. This chrome extension is useful for identifying broken links on a page-by-page basis.
Get a comprehensive SEO audit with a specific checklist on how to optimize your website and hit Google’s first page.
Auditing image optimization involves analyzing images for user experience and search engine performance. It is an essential tool for SEO services as it offers insights into your website’s indexing status, crawl errors, and keyword performance directly from Google’s perspective. Linking to other websites is a great way to provide value to your users. Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have. The primary purpose, at least from an SEO perspective, is to entice search engine users choose your page over the other results. That’s how you’ll get more traffic from current rankings, and it’s also thought to be an indirect ranking factor.
By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website.
Step 4: Identify (and nix) duplicate content
See this related guide for more tips on how to optimize H2 tags. As someone starting a clothing brand, it’s so helpful to think about SEO as an investment, not just a cost. An effective SEO budget goes beyond numbers; it should reflect your business priorities and long-term vision.
- This user-friendly feature reduces frustration and enhances the browsing experience.
- In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from.
- It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for.
- To understand how well your site engages users, use tools like Hotjar to analyze behavior, such as where visitors click, how they scroll, and which sections they interact with the most.
If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized. Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy.