However, it might not be the case if the link is placed in a post covered by a local blogger about a generic topic. Similar to blog commenting, you should define your reasons for contributing in such a way from the very beginning. Most guest blogs come to advertise their business or product and can sometimes turn into some spammy and annoying reading.
Like every skill, you get better at SEO by practicing on live websites. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.
Get a Google Business Profile
Regularly use the SEO website check tool to monitor your site’s performance and address issues promptly. Yes, tools like the free SEO website checker offer basic features at no cost. Regularly use the check my website SEO ranking feature to track your progress and make adjustments as needed. The line between off-page SEO and marketing communications has become so blurred that it’s hard to tell where an SEO specialist’s job starts and stops. You can also use Google Search Console to track branded search data.
Key Elements of Off-Page SEO
Off-page SEO improves website authority, ranking and visibility through external links and brand mentions. Typically, off-page optimization include building backlinks, social sharing, and online mentions/engagement. We’ll touch upon them a bit but before that let’s clearly differentiate it with on-page SEO. Therefore, any time or resources invested in off-page SEO is totally worth it. Earlier we’ve discussed how Google might use brand mentions as a direct ranking indicator, calling them ‘implied’ links in one of their search algorithm patents. However, brand mentions go way beyond just higher rankings and can drive an indirect impact on your organic growth strategy.
- When a journalist uses your quote in an article, it often leads to a high-quality backlink from an authoritative site.
- In thise step, too, you are looking for the similar data points albeit that of your competitors — both direct and indirect ones.
- You can also use tools such as Surfer’s Content Editor to optimize your content.
- It is no longer publicly available, but it still plays a major role in how pages are ranked on search engine results pages.
- The most important factors in an Off-Page SEO strategy are link building, guest posting, and social media marketing.
That’s a practice only aggregator websites have been able to use and might not work for a generic B2C company. At the start, they built authority by pointing links towards the homepage of the website for a site-wide distribution of PageRank. And later on, they started focusing on targeted landing pages as well. This technique would not only bring you link-building opportunities but also potentially referral traffic as well. Google possibly evaluates hundreds of other factors to evaluate how good of external linking a website has but those aren’t public for sure, not at least till now. A link coming from a popular page is valued higher than a link coming from an unpopular page.
If you’re wondering actually what impact do NoFollow links have on your website, here are some actionable data and tips, all backed up by case studies and Google’s position in this matter. Writing and publishing guest posts is a time-tested link-building strategy. But it can also build your authority as a thought leader, grow your audience, and increase brand mentions.
Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve. To further understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work.
Make sure to implement both strategies, along with technical SEO, to see your pages rank in the SERPs. Avoid being overly promotional and SEO Anomaly sharing links to your website unless they’re genuinely useful. Once you’ve identified potential influencers, make sure they’re a good fit by looking into their social presence. Social Poster also has an interactive calendar you can use to plan months of social content in advance. The app offers details on sentiment, country, language, and more for each brand mention.