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He also did quite a lot of work on our blog which helped improve our rankings substantially on high-value keywords. He’s able to offer guidance for strategy, but can also execute the small services himself. Search engine optimization is more commonly known as its acronym SEO. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs).
The other difference is that SEO agency will normally have more resources than a freelancer. A SEO company will have more time, more money, and more people to dedicate to your project. Another difference between the two is that companies will often have a broader range of services. They will be able to do everything from social media marketing,content marketing, to conversion rate optimization. It just depends on the amount of time and money you are willing to invest in your business.
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With that, here are some resources that will help you get started learning UX. For example, a while back I wanted to see if interactive content would decrease my bounce rate and improve my time on site. Is it possible that Google made a major change to its algorithm that day? But it’s much more likely that my change caused the traffic to improve. The big plus here is that you’re surrounded by people that already know SEO. But technical optimization is ESPECIALLY important for big websites with thousands of pages (like ecommerce and news sites).